FACULTY AND STAFF
David Berkowitz, Ph.D.
Education
- University of Alabama, Ph.D., 1997
- Major: Marketing
- Minor: Applied Statistics
- University Texas at Austin, M.B.A., 1980, Marketing
- Rutgers University at Camden, 1978, Accounting
Academic Appointments
- Chairman, Management and Marketing Department, College of Business Administration, University of Alabama in Huntsville, Huntsville, Alabama, 2007 - present
- Associate Professor, University of Alabama in Huntsville, Academic Year 2002 - 2007
- Assistant Professor, University of Alabama in Huntsville, Academic Year 1997- 2002
- Visiting Assistant Professor, University of Alabama in Huntsville, Academic Year 1996 - 1997
Professional Experience
- Board of Directors Outside Member, Peaches Inc., 1996-1998
- Randall's Bridal and Formalwear, Kansas City, MO - 1987 to 1992 Co-Owner
- Hallmark Cards, Kansas City, MO -1980 to 1991
Research Interests
- New Product Diffusion and Adoption
- New Product Development
- International Marketing
- International Product Management
Articles Accepted for Publication
- Berkowitz, David, Arthur Allaway, and Giles D'Souza (2001), "The Impact of Differential Lag Effects on the Allocation of Advertising Budgets Across Media," Journal of Advertising Research, Vol. 41, No 2., 27-36.
- Wren, Brent M., Wm. E. Souder, and David Berkowitz (2000), "Market Orientation and New Product Development in Global Industrial Firms," Industrial Marketing Management, Vol. 29, Number 6, 601-611.
- Richard, Michael D., Arthur W. Allaway, David Berkowitz, and Giles D'Souza (1996), "Capturing Competitive, Cannibalistic, and Variety-Seeking Influences on Market Share: An Asymmetric Choice Modeling Approach," Journal of Applied Business Research, Vol. 12, Number 3, 108-119.
- Berkowitz, David and John S. Hill (1996), "Social Expressions/Greeting Card Industry: Anatomy of an International Marketing Strategy," Journal of Product and Brand Management, Vol. 5, Number 1, 34-46.
- Trocchia, Philip J. and David Berkowitz, "Preparing the Marketing Doctoral Student for the 21st Century," forthcoming at the European Journal of Marketing.
- Weaver K. Mark, David Berkowitz and Les Davies (1998), "Increasing the Efficiency of National Export Promotion Programs: The Case of Norwegian Exporters," Journal of Small Business Management, Vol 36, Number 4, 1-11.
Papers Accepted for Publication but Not in Print
- Berkowitz, David, Arthur W. Allaway, and Giles D'Souza, "Estimating Differential Lag Effects for Multiple Media," (forthcoming) at the Journal of Advertising.
- Simpson, James T., C. Wiedemann, P. Schmalen and D. Berkowitz, "The Relative Importance of Market Orientation to New Product Development Project Success: A Cross-National Comparison," (forthcoming) at the European Journal of Innovation Management.
- Allaway, A., D. Berkowitz, and G. D'Souza, "Exploring Geographic Patterns of Response to the Launch of a New Innovation," (accepted) at the Journal of Retailing.
Articles in Published Proceedings
- Berkowitz, David and James T. Simpson (1998), "A Model of Power Distribution," Developments in Marketing Science Volume XXII 1999 , Roger Gomes ed., Orlando: Academy of Marketing Science.
- Berkowitz, David, Giles D'Souza, and Arthur W. Allaway (1996), "A First Look as the Impact of Multiple Lag Effect on the Allocation of Advertising Budgets Across Media," Enhancing Knowledge Development in Marketing Volume 7, Cornelia Droge and Roger Calantone eds., Chicago: American Marketing Association, 303.
- Trocchia, Philip J., Bruce Alan Huhmann, and David Berkowitz (1996), "Are Rural Communities Giving Away the Farm? An Empirical Investigation of Industrial Development Marketing," Advances in Marketing, Lou E. Pelton and David Strutton eds., Houston: Southwestern Marketing Association.
- Weaver, K. Mark, David Berkowitz, and Les Davies (1995), "Preliminary Development of an Export Screening Checklist: A Regression Analysis of a Comprehensive Norwegian Export Survey," in the proceedings of the International Council for Small Business Conference.
- Berkowitz, David and John S. Hill (1995), "From Practice to Theory: An Examination of an International Marketing Strategy in the Social Expressions/Greeting Card Industry, " Developments in Marketing Science Volume XVIII 1995, Roger Gomes ed., Orlando: Academy of Marketing Science.
- Berkowitz, David, K. Mark Weaver, Carl E. Ferguson, Jr., and Jong Moo Pak (1995), "An Exploratory Model of Export Behavior in Small and Medium Enterprises," 1995 AMA Winter Educators' Conference: Marketing Theory and Applications, David W. Stewart and Naufel J. Vilcassim eds., Chicago: American Marketing Association, 254-255.
- Berkowitz, David (1995), "The Impact of Schemas on Perceptions of Celebrity Endorsers and Product Affect," Advances in Marketing, Lou E. Pelton, David Strutton, and John F. Tanner eds., Houston: Southwestern Marketing Association, 109-114.
- Berkowitz, David and M. Elizabeth Ferrell (1994), "Communication Strategies: Definition and Measurement," Advances in Marketing, Daniel L. Sherrell, Daryl O. McKee, and Robert P. Bush, eds., Dallas: Southwestern Marketing Association, 311-318.
Top of Page
|
